* 2006
University of Stellenbosch: Degree in BComm (Marketing Management), SA
Majoring in Business Management & Logistics/Project Management
* 2002
Fourways High School, Johannesburg, SA: Matriculated with Exemption and additional subject
Working History
* Jan 2009 – Jan 2011
Salient Strategic Advertising and Design, Cape Town, SA
-Concept Account Executive:
Blue Chip Company, SHOPRITE South Africa, Botswana, Lesotho, Namibia, Swaziland & Usave
research • brainstorm • strategy • concept • costing • develop • manage • execute • analyse • report Campaigns & accounts: Birthday • Back to school • Class of 2010 • Special days • HR • Website
Ritebrand • Fruit & Veg • Money Market • LiquorShop • Community involvement • Price campaign
Birthday campaign:” National sales value grew by 18.84% which is impressive in a time of inflation where the current economic climate has put pressure on our shoppers. All elements no doubt had a positive influence on our customers shopping experience and influenced their shopping patterns” “Hats off…Deliver the milk”
* Nov 2006 – Dec 2008
AdMakers International, Cape Town, SA
- Business Strategist: Oubaai Golf Estate: Increase Traffic Volume & Generate Sales
marketing • advertising • promotion • communication • sales • production activities
Cadillac: Uniquely Position & Differentiate the Brand in a South African Market
Account Executive: General Motors South Africa: Cadillac, HUMMER, Saab, Chevrolet, Opel, Isuzu
Client Relationship Marketing to over 60 Clients • Above-&-below-the-line retail advertising
Retail launch artwork created for Chevrolet Captiva, New Opel Corsa & New Isuzu KB
Direct involvement with client; copy-, creative-, production- & traffic department processes
Customised Marketing, Advertising & Media strategising • Supplying client quotations & invoices
Generating additional profit through media placements & creative artwork
* 2006
Red & Yellow School of Logic & Magic, Cape Town, SA
- Post Graduate Management Programme in Marketing and Advertising Communications
Live Industry Work: Real Projects for Real Clients for Real Brands
Absolut Vodka/Really Great Brands Company • Develop activation campaign to increase consumption amongst Black Diamonds with reference to township venue (Mzoli’s)
Media24 Digital • Launch website to create online community appealing to South African youth market
Spar/TBWA • Create campaign to position brand as ‘Forever Young’ amongst youth
Game/AMASA workshop • Develop channel optimisation strategy for Christmas campaign to break through media clutter and maximise return on media investment (1st overall)
Royco/Masterfoods/BBDO • Create current communications strategy using insights from CIA to reposition brand and increase differentiation/awareness • Role: Strategist (1st overall)
* 2006
The Old Shanghai Firecracker Factory, Johannesburg, SA: Internship
- Attended radio recordings: Heat Magazine & Finweek • Research presentation: Womanation
Involved with brainstorming Westcon & Tanzanite Supper Club
Personal Introduction
# Developed Skills
brand & market research • brand building • consumer insights & understanding • budget management
customised marketing, advertising, media, communication & creative strategy formulation
client acquisition & retention • account management • interpreting & writing briefs • trafficking
‘rainmaker’ • pro-inter-active • presenting • team dynamics • time/crisis management
Chase • Microsoft Word • PowerPoint • Excel • Pascal
Profile
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